The Third Street Promenade is a

pedestrian mall Pedestrian zones (also known as auto-free zones and car-free zones, as pedestrian precincts in British English, and as pedestrian malls in the United States and Australia) are areas of a city or town reserved for pedestrian-only use and in whi ...

esplanade An esplanade or promenade is a long, open, level area, usually next to a river or large body of water, where people may walk. The historical definition of ''esplanade'' was a large, open, level area outside fortress or city walls to provide cl ...

, shopping, dining and entertainment complex in the downtown area of

Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

which originally opened as the Santa Monica Mall on November 8, 1965. It is considered a premier shopping and dining district on the Westside and draws crowds from all over the

Greater Los Angeles Greater Los Angeles is the second-largest metropolitan region in the United States with a population of 18.5 million in 2021, encompassing five counties in Southern California extending from Ventura County in the west to San Bernardino Coun ...

area. Due to easy access to

Downtown Los Angeles Downtown Los Angeles (DTLA) contains the central business district of Los Angeles. In addition, it contains a diverse residential area of some 85,000 people, and covers . A 2013 study found that the district is home to over 500,000 jobs. It is ...

via the

Big Blue Bus Big Blue Bus (stylized, big blue bus) is a municipal bus service serving the city of Santa Monica and the greater Westside region of Los Angeles County. The service, operated by the city of Santa Monica, was founded on April 14, 1928 and thro ...

rapid transit service, E Line's

terminus station A train station, railway station, railroad station or depot is a railway facility where trains stop to load or unload passengers, freight or both. It generally consists of at least one platform, one track and a station building providing such ...

and the Pacific Coast Highway-

Santa Monica Freeway Interstate 10 (I-10) is a transcontinental Interstate Highway in the United States, stretching from Santa Monica, California to Jacksonville, Florida. The segment of I-10 in California runs east from Santa Monica through Los Angeles, San Bernar ...

Interstate The Dwight D. Eisenhower National System of Interstate and Defense Highways, commonly known as the Interstate Highway System, is a network of controlled-access highways that forms part of the National Highway System in the United States. Th ...

, the neighborhood's north-south thoroughfares connecting to

Muscle Beach Muscle Beach is the birthplace of the United States physical fitness boom, which started in 1934 with predominantly gymnastics activities on the south side of the Santa Monica Pier. Muscle Beach Venice is the contemporary title of the outdoor we ...

Venice Canal Historic District The Venice Canal Historic District is embedded in the residential Venice suburb of Los Angeles, California. The historic district is noteworthy for possessing man-made wetland canals, built in 1905 by developer Abbot Kinney as part of his Ven ...

Marina del Rey Marina del Rey (Spanish language, Spanish for "Marina of the King") is an unincorporated area, unincorporated seaside community in Los Angeles County, California, with an eponymous harbor that is a major boating and water recreation destination ...

, Ballona Wetlands and Los Angeles International Airport, and its proximity to historic

U.S. Route 66 U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year. The h ...

, Santa Monica Pier, Palisades Park,

Tongva Park Tongva Park is a park in Santa Monica, California. The park is named after the indigenous Tongva people, who have lived in the Los Angeles area for thousands of years. The park is located just south of Colorado Avenue, between Ocean Avenue and Ma ...

Santa Monica State Beach Santa Monica State Beach is a California State Park operated by the city of Santa Monica. Description The beach is located along Pacific Coast Highway in Santa Monica. It is long and has parks, picnic areas, playgrounds, restrooms, as well as s ...

and the

Pacific Ocean The Pacific Ocean is the largest and deepest of Earth's five oceanic divisions. It extends from the Arctic Ocean in the north to the Southern Ocean (or, depending on definition, to Antarctica) in the south, and is bounded by the continen ...

coupled with Los Angeles's mild

mediterranean climate A Mediterranean climate (also called a dry summer temperate climate ''Cs'') is a temperate climate sub-type, generally characterized by warm, dry summers and mild, fairly wet winters; these weather conditions are typically experienced in the ...

, it is also a popular tourist destination.

History

Third Street has been a center of business in Santa Monica since the town's inception in the late 19th century. The Promenade's roots date back to November 8, 1965, when three blocks of Third Street were converted into a pedestrian mall. Although successful, by the late 1970s, the Santa Monica Mall (as it was then called), was in need of modernization and a redesign. A new enclosed shopping center,

Santa Monica Place Santa Monica Place is an outdoor shopping mall in Santa Monica, California. The mall is located at the south end of Santa Monica's Third Street Promenade shopping district, two blocks from the beach and Santa Monica Pier. The mall spans 3 levels. T ...

(1980–2007), designed by Frank Gehry was added at the Promenade's southern end. A citywide bond measure was issued and architectural firm

ROMA Design Group ROMA Design Group is an interdisciplinary firm of architects, landscape architects, and urban planners based in San Francisco, California, USA. It was founded in 1968 by American architect George T. Rockrise. History ROMA Design Group was fou ...

was hired to redesign Santa Monica Mall. The renamed Third Street Promenade opened on September 16, 1989. The project was part of a larger redevelopment effort, encompassing several blocks of Downtown Santa Monica. Santa Monica Place has since been renovated into a new open-air shopping and dining venue, designed by

Jon Jerde Jonathan Adams Jerde, (January 22, 1940 – February 9, 2015) was an American architect based in Venice, Los Angeles, California, founder and chairman of The Jerde Partnership, a design architecture and urban planning firm specializing in the des ...

, that re-opened on August 6, 2010. The Third Street Promenade and Downtown Santa Monica are overseen by Downtown Santa Monica, Inc. (formerly Bayside District Corporation), a private non-profit 501(c)(3) that works with the City of Santa Monica to manage services and operations in Downtown Santa Monica that promote economic stability, growth and community life within Downtown Santa Monica.

Features

Public art

A central feature of the Third Street Promenade are the

public art Public art is art in any media whose form, function and meaning are created for the general public through a public process. It is a specific art genre with its own professional and critical discourse. Public art is visually and physically acce ...

topiary sculptures and fountains '' The Dinosaurs of Santa Monica'' by the French team Les Lalanne. Located along three blocks of the Third Street Promenade, the dinosaur topiaries "spew" streams of water from their mouths. Surrounding the Third Street Promenade are several multi-level parking structures developed in tandem with the Promenade's 1989 renovation. These parking structures contain exterior building-mounted sculptures, exterior building-mounted murals, and interior murals by artists such as

Gilbert Lujan Gilbert may refer to: People and fictional characters * Gilbert (given name), including a list of people and fictional characters *Gilbert (surname), including a list of people Places Australia * Gilbert River (Queensland) * Gilbert River (South ...

, Art Mortimer,

Peter Shire Peter Shire (born 1947) is a Los Angeles-based artist. Shire was born in the Echo Park district of Los Angeles, where he currently lives and works. His sculpture, furniture and ceramics have been exhibited in the United States, Italy, France, Ja ...

, Cliff Garden,

Ball-Nogues Studio Ball-Nogues Studio is a design and fabrication practice based in Los Angeles, California. Founded by Benjamin Ball and Gaston Nogues, the studio's work falls between the categories of art, architecture and industrial design. The practice is known f ...

, and Anne Marie Karlsen,

Entertainment

Community sentiment and feedback during the 1989 planning phase expressed strong desire for public gathering space and "outdoor living room" space. The redevelopment plans took this to heart and designed the public space for public life, shopping and entertainment. Street performers and entertainers are a frequent sight on the street. On a typical Saturday night in the summer, singer-songwriters, classical guitar players, magicians, clowns, hip-hop dancers, lounge singers, session drummers, and other artists line up approximately to apart from each other all along Third Street.

Photo gallery

Image:ThirdStreetPromenadeLights.JPG, Trees along Third Street lit up for the Holidays. Image:ThirdStreetPromenadeBroadwayTheatre.JPG, Broadway Theatre on Third Street. Image:ThirdStreetPromenade-santamonica-1880.jpg, Businesses on Third Street, between Utah and Oregon (now Santa Monica Blvd.), 1880.

References

External links

Third Street Promenade and Downtown Santa Monica
, City of Santa Monica

, KCET (Public Media Group of Southern California)
Image of the remodeled business district, then known as Santa Monica Mall, California, 1965.

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

Photographic Archive (Collection 1429). UCLA Library Special Collections, Charles E. Young Research Library,

University of California, Los Angeles The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...

. {{Shopping malls in California 1965 establishments in California Busking venues Landmarks in Los Angeles Pedestrian malls in the United States Santa Monica, California Shopping districts and streets in Greater Los Angeles Shopping malls established in 1965 Shopping malls on the Westside, Los Angeles Tourist attractions in Santa Monica, California